https://makethings.click/blog/Guides on automation, AI, websites and digital marketing.en-ushttps://makethings.click/blog/process-automation-roi/https://makethings.click/blog/process-automation-roi/Tue, 01 Sep 2026 12:00:00 -0600A practical framework for calculating the ROI of process automation, with real research on how much time teams lose to repetitive work and a step-by-step worked example.https://makethings.click/blog/practical-ai-adoption-small-business/https://makethings.click/blog/practical-ai-adoption-small-business/Tue, 08 Sep 2026 12:00:00 -0600A practical guide to AI adoption for small businesses, using the latest data from McKinsey, the U.S. Census Bureau, Microsoft and Gartner, plus a step-by-step plan to start safely.https://makethings.click/blog/website-speed-and-conversions/https://makethings.click/blog/website-speed-and-conversions/Tue, 15 Sep 2026 12:00:00 -0600How website speed affects conversions and bounce rates, based on Google and Deloitte research and real case studies like Vodafone, plus a practical checklist for faster pages.https://makethings.click/blog/seo-in-the-age-of-ai-search/https://makethings.click/blog/seo-in-the-age-of-ai-search/Thu, 24 Sep 2026 12:00:00 -0600How Google AI Overviews and AI Mode affect SEO, based on Google's guidance and research from Pew and Ahrefs, plus the SEO fundamentals that still matter most.https://makethings.click/blog/crm-data-hygiene/https://makethings.click/blog/crm-data-hygiene/Tue, 22 Sep 2026 12:00:00 -0600Why CRM data quality matters, with research from Gartner, Validity and Salesforce, plus a step-by-step plan to clean up your CRM and keep it clean.https://makethings.click/blog/ga4-conversion-tracking-basics/https://makethings.click/blog/ga4-conversion-tracking-basics/Thu, 10 Sep 2026 12:00:00 -0600A plain-English guide to GA4 and conversion tracking: key events vs. conversions, enhanced conversions, consent mode, a measurement plan and common mistakes to avoid.https://makethings.click/blog/integrations-apis-explained/https://makethings.click/blog/integrations-apis-explained/Thu, 03 Sep 2026 12:00:00 -0600A plain-English guide to APIs, webhooks and integration platforms like Zapier, Make and n8n, with research from MuleSoft and Okta on why disconnected apps hold businesses back.https://makethings.click/blog/core-web-vitals-explained/https://makethings.click/blog/core-web-vitals-explained/Thu, 17 Sep 2026 12:00:00 -0600Core Web Vitals explained for non-developers: what LCP, INP and CLS measure, Google's official thresholds, how they relate to SEO and the most common fixes.https://makethings.click/blog/choosing-ad-channels-search-social-video/https://makethings.click/blog/choosing-ad-channels-search-social-video/Tue, 29 Sep 2026 12:00:00 -0600How to choose between search, social and video advertising, using 2026 Google Ads benchmarks from WordStream and Pew Research data on social media use, plus a practical channel-selection framework.