About makethings.click

makethings.click is a consulting practice for individuals and companies who want their tools, website and marketing to work together, without the jargon, the bloat or the vendor lock-in.

We bring together skills that usually live in separate agencies: process automation, AI implementation, website development, systems integration, CRM optimization, SEO, paid advertising, analytics and email marketing. That matters because the biggest problems rarely sit neatly in one box. A lead that goes cold might be a website problem, a tracking problem, a CRM problem or an automation problem, and often it's all four.

makethings.click is the consulting practice of Justin Zwick, based in the Colorado Springs area and working with clients remotely. When you get in touch, you talk to the person who will do the work.

Why we exist

Too many businesses end up with a patchwork: a website from one provider, ads managed by another, a CRM nobody configured properly and a stack of apps that don't talk to each other. Each piece might be fine on its own, but the whole thing leaks time, money and leads.

We started makethings.click to be the partner who looks at the whole picture, fixes what matters most and leaves you more capable than before.

Our approach

1. Understand before recommending

We start with your goals, your customers and how work actually gets done today. Tools come second.

2. Prioritize by impact

Not everything needs fixing at once. We focus first on the changes that save the most time, win the most business or remove the most risk.

3. Keep it simple

The best solution is usually the simplest one that works reliably. We avoid unnecessary complexity and tools you don't need.

4. Measure what matters

We agree on success measures up front, such as hours saved, leads generated, errors removed or pages that load faster, and report against them honestly.

5. Build for handover

Everything we build is documented, and we train your team to run it. You own your accounts, your data and your systems.

Our values

• Honesty. We'll tell you when something isn't worth doing, when a cheaper option is good enough or when we're not the right fit.
• Clarity. Plain English, clear scopes and no surprises.
• Evidence over hype. We base recommendations on data and testing, not trends. Our resources cite real, linked sources for the same reason.
• Responsibility. We take data security, privacy and accessibility seriously, especially when implementing AI.
• Partnership. We care about your results long after launch.

Who we work with

We work with solo professionals, small businesses, growing companies and established organizations across many industries. See Industries & Use Cases for examples of where we typically help.

How to start

Every engagement begins with a short call. It's a relaxed conversation about your goals and challenges. You'll come away with useful ideas, whether or not we end up working together.