Email Marketing Automation

Email remains one of the most direct ways to stay in touch with people who already know you. The problem is time: welcome messages, follow-ups, reminders and check-ins are easy to plan and hard to keep up with by hand.

We build automated email programs that send the right message at the right moment, and we make sure those emails actually reach the inbox.

Who it's for

• Service businesses that need to nurture leads over weeks or months before they buy.
• E-commerce stores that want welcome, abandoned cart and post-purchase flows.
• Consultants, coaches and course creators building a relationship with an audience.
• Any business with a list it rarely emails, or emails only with occasional newsletters.

Common problems we solve

• New leads that receive nothing after their first inquiry.
• Emails landing in spam or the promotions tab because of missing authentication.
• One-size-fits-all newsletters to the entire list.
• Disconnected lists across the website, CRM and email tool.
• No clear measurement of which emails lead to sales.

What's included

• Email strategy. Audiences, segments and the key journeys that matter most.
• Automated flows. Welcome series, lead nurture, consultation reminders, post-purchase or post-project follow-ups, review requests and re-engagement campaigns.
• Copy and templates. Clear, on-brand, mobile-friendly templates and plain-English copy written with your input.
• Deliverability setup. SPF, DKIM and DMARC authentication, sending domain configuration and list hygiene practices. Major mailbox providers such as Gmail now publish sender requirements that make authentication essential.
• Integration. Syncing your email platform with your website forms, CRM and e-commerce store.
• Compliance basics. Consent capture, unsubscribe handling and preference centers. (Your legal advisor should confirm requirements in your markets.)
• Reporting. Engagement, conversions and revenue or pipeline influenced by email.

How a typical project runs

1. Discovery. Your audience, offers, sales cycle and existing tools.
2. Map the journeys. Which messages, triggered by what, with which goal.
3. Build and write. Templates, copy, segments and automation logic.
4. Test. Deliverability checks, rendering across devices and logic testing.
5. Launch and improve. Monitor results and test subject lines, timing and content.

For example, a home services company might set up a flow where every quote request receives an immediate confirmation, a helpful follow-up two days later and a gentle check-in a week after that, each stopping automatically once the customer books. This is an illustrative scenario showing a common pattern.

Tools we work with

• Mailchimp, Klaviyo, ActiveCampaign, Brevo, MailerLite
• HubSpot, Salesforce Marketing Cloud Account Engagement and Zoho Campaigns
• Shopify and WooCommerce integrations
• DNS and authentication tools for SPF, DKIM and DMARC

Frequently asked questions

How often should we email?

Only as often as you have something useful to say. Automated flows are triggered by behavior, so they feel timely rather than spammy.

Can you migrate us from one email platform to another?

Yes, including lists, segments, templates and automations, with care taken to protect your sender reputation during the switch.

Do you write the emails?

We can draft copy based on your input and expertise, or refine content you've written.