Paid Advertising

Paid advertising can bring in new customers quickly, but it can also burn through budget just as fast. The difference usually comes down to the basics: the right channel for your audience, tight targeting, clear offers, landing pages that convert and tracking that tells you what's working.

We plan, build and manage campaigns across the major ad platforms, and we connect them to your CRM and analytics so every decision is based on real outcomes.

Who it's for

• Businesses starting with paid ads who want to do it right from day one.
• Advertisers with existing accounts that feel expensive or unpredictable.
• B2B companies looking to reach decision-makers on search and LinkedIn.
• Consumer brands wanting to grow through social and video.

Channels we manage

• Search ads: Google Ads and Microsoft Advertising, capturing people actively searching for what you offer.
• Social ads: Meta (Facebook and Instagram), LinkedIn and TikTok, reaching people by interests, demographics, job titles and lookalike audiences.
• Video ads: YouTube and short-form video placements for awareness, consideration and remarketing.
• Shopping and Performance Max for e-commerce, with healthy product feeds.
• Remarketing across platforms to bring back visitors who didn't convert the first time.

Not sure which channels fit? Read Search vs. social vs. video: choosing your ad channels.

Common problems we solve

• Spend going to irrelevant searches because of loose keyword targeting and no negative keywords.
• Campaigns optimizing for clicks or form spam instead of qualified leads.
• Broken or missing conversion tracking, so automated bidding learns from bad data.
• Ads sending traffic to a generic homepage instead of a focused landing page.
• No connection between ad platforms and the CRM, so nobody knows which campaigns produce revenue.
• Accounts built years ago that no longer match the business.

What's included

• Account audit (for existing accounts): structure, targeting, bidding, creative, tracking and wasted spend.
• Strategy and channel plan. Audiences, offers, channel mix and budget allocation recommendations based on your goals.
• Campaign build. Account structure, keyword research, audience setup, ad copy and creative guidance.
• Conversion tracking. GA4, platform pixels, enhanced conversions, call tracking and offline conversion imports from your CRM where possible.
• Landing page recommendations, or builds through our website service.
• Ongoing optimization. Search term reviews, bid strategy tuning, creative testing and budget pacing.
• Clear reporting. Cost per lead, lead quality and pipeline/revenue, not just impressions and clicks.

How a typical engagement runs

1. Discovery. Goals, margins, sales cycle, audience and past performance.
2. Tracking first. We make sure conversions are measured correctly before scaling spend.
3. Launch focused. Start with the highest-intent campaigns and audiences.
4. Optimize weekly, review monthly. Cut waste, test new ads and audiences, shift budget toward what works.
5. Scale what's proven. Expand to new channels and audiences once the core is profitable.

Platforms we work with

• Google Ads (Search, Performance Max, Demand Gen, YouTube, Shopping)
• Microsoft Advertising
• Meta Ads Manager (Facebook and Instagram)
• LinkedIn Campaign Manager
• TikTok Ads Manager
• Google Tag Manager, GA4 and CRM integrations for closed-loop reporting

Frequently asked questions

How much should we spend on ads?

It depends on your market, goals and what a customer is worth to you. We'll help you set a test budget based on your numbers and industry benchmarks, then adjust based on results.

How quickly will we see results?

Search campaigns can generate leads within days of launch. Most accounts need several weeks of data before automated bidding and optimization really settle.

Do we own the ad accounts?

Yes. Accounts are set up in your name, and you keep full access and history.