Analytics & Conversion Tracking

If you can't see which pages, campaigns and channels produce real inquiries and sales, every marketing decision is a guess. Worse, ad platforms that rely on automated bidding learn from whatever conversion data you feed them. Bad tracking means they optimize toward the wrong things.

We set up analytics and conversion tracking properly, then turn the data into simple reports you'll actually look at.

Who it's for

• Businesses running ads that need accurate conversion data for bidding and budgeting.
• Teams that migrated to GA4 in a hurry and aren't confident in the numbers.
• Companies with long sales cycles that need to connect website activity to CRM outcomes.
• Organizations with visitors in privacy-regulated regions that need consent handled correctly.

Common problems we solve

• GA4 installed, but no key events configured, or the wrong ones.
• Form submissions, calls and bookings not tracked at all.
• Conversions double-counted between GA4 and ad platforms.
• Tags hard-coded across the site with no record of what does what.
• Missing or incorrect consent setup.
• Reports that nobody trusts or understands.

What's included

• Measurement plan. We agree which actions matter (calls, form fills, bookings, purchases, sign-ups) and how each one is defined.
• GA4 configuration. Data streams, key events, custom dimensions, internal traffic filters, cross-domain tracking and data retention settings.
• Google Tag Manager. A clean, documented container with naming conventions and version history.
• Ad platform conversion tracking. Google Ads (including enhanced conversions), Microsoft Ads, Meta, LinkedIn and TikTok pixels or conversion APIs.
• Call and form tracking. Including click-to-call and third-party form or booking tools.
• CRM connection. Passing lead source data into your CRM and, where possible, importing offline conversions back to ad platforms.
• Consent setup. Implementation of a consent management platform and Google Consent Mode where required. (We implement the technology; your legal advisor should confirm your obligations.)
• Dashboards. Looker Studio or in-platform reports focused on the few numbers that drive decisions.

How a typical project runs

1. Discovery and audit. What's installed today, what's broken and what decisions you need data for.
2. Measurement plan. Agreed definitions for every key action.
3. Implement. GA4, Tag Manager, platform tags and consent.
4. Validate. Test every event with debug tools and real submissions.
5. Report and train. Dashboards plus a walkthrough so your team knows how to read them.

For background, read our guide GA4 and conversion tracking: getting the basics right.

Tools we work with

• Google Analytics 4 and BigQuery export
• Google Tag Manager (web and server-side)
• Google Ads, Microsoft Advertising, Meta, LinkedIn and TikTok conversion tools
• Looker Studio, HubSpot and Salesforce reporting
• Consent management platforms and Google Consent Mode

Frequently asked questions

Why don't GA4 and our ad platform show the same numbers?

They use different attribution models, time windows and counting rules, and privacy settings affect each differently. We'll explain the differences and set up both so the numbers are consistent enough to make decisions.

Is GA4 enough, or do we need other tools?

For most small and mid-sized businesses, GA4 plus Search Console, Tag Manager and your CRM covers the essentials. We only recommend more when there's a clear need.

Can you fix tracking someone else set up?

Yes. Most of our tracking work starts with an audit of an existing setup.